What is the preferred strategy for presenting a visiting card? What impression would you create inside your customer’s mind while you hand over your visiting card? Read on to get the answers.
Your objective in presenting your card:
In case you are making a sales visit, your objective is a lot more than just introducing yourself using your visiting card. Your objective is always to accord enough value for your card, that your particular prospect finds it worthy enough being filed in their rolodex. He should view your name in his choice set, whenever he considers by using a service offered by you.
You must adhere to a certain simple rules to achieve that objective. Here are the 6 rules:
1. Your visiting card is that you:
Your visiting card represents you. This is not even though it bears your name, designation along with your organization details but because it represents more than the material written around the card. Your prospect will treat you with the exact same respect that you treat your visiting card. Take a moment to reflect how you handover your card now.
2. Invest in a quality visiting card holder:
In case your card is crumpled, it reflects being a poor self identity. A crisp card removed from an expert looking card holder leaves a good first impression. It tells your prospect that you just need to be given the same respect. So, invest some cash to obtain yourself a high quality visiting card holder. Turn it into a habit to tug your card only from that situation.
3. Ensure that is stays readily accessible:
Looking for your visiting card reflects poorly on your organizing skills. Allocate a specific place in which you maintain visiting cards, and you need to have the ability to access it in under 2 seconds. Some time you happen to be using your prospect is valuable. Usually do not waste it while exploring for your card.
4. Present it with your name facing the customer:
Your customer will be able to see the material written on the visiting card. Do not cover any portion of your card using your fingers. Hold the card on its sides and offer along with your name facing the customer.
5. Operate while extending your card:
This gesture tells that you just accord value to your card. This too boosts the potential for your card being read and then being filed in your prospect’s rolodex.
6. Give you a just a few seconds introduction in the service you provide:
Very few prospects actually read precisely what is written in your card. So, it is always recommended that you tell them about how exactly you can contribute value for your prospect along with your service. Read our blog on how to develop a 2 minute pitch flying insects marketing effectively. This pitch beneficial to generate a quick presentation with just your card as being a visual aid.
Follow these simple rules and see an evident alteration in how you are treated by your prospects. They will listen with a lot more interest on the presentation that you simply make later.
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